I don’t mean literally in love with your closet, like having romantic candlelit dinners with it and stuff, I mean truly loving everything that’s in your closet, so much so that you want to wear it each time you pick it up off the hanger. Loving it so that you don’t have a closet full of items that you don’t wear, or with tags still on, or pieces that are just slightly too small so they seem to taunt you when you pick them up …
We are all guilty of having pieces like that in our closet at some point in our lives … but why? Consumer Psychologist Kit Yarrow explains some of our silliest shopping behaviour in this great article, but like any good fashion person trying to help a sister out, here is something that will help you avoid said silly behaviour and start a path towards
world domination loving your closet.
Along with some of the other smart shopping tips I’ve mentioned to help you shop sustainably and create a well-edited closet of clothes, here is one of my faves. It takes place when you’re in the changeroom of a store, having a grand ol’ time trying things on:
Only purchase a garment if you answer yes to these 4 questions:
1. Am I 100% in LOVE & do I feel awesome in this?
Be totally honest in your answer here – this will stop you from getting sucked into the trap of ignoring a major flaw in the garment. Maybe it’s a shoe that is slightly uncomfortable but so heavily discounted or a designer label you love so you buy it anyway. Chances are, those shoes will go unworn until you realize every circumstance requires you walking in them.
2. Can I see myself wearing this in 1,2,4 years time?
This question helps curb those “what was I thinking?!” purchases. If you don’t want to be embarrassed after flipping through some old Facebook albums, make sure your choice has longevity (ie; free of heavy-trend references like fringe, studs, hardware, etc.) – and you’re not just buying it because it’s on sale, or because you’re in a hurry and need to wear something new for an event you forgot about.
3. Does it reflect my personality & lifestyle?
I love this question because it eliminates the fantasy purchase. When I used to travel, I would get wrapped up in the light gauziness of resort wear and get carried away with crochet and embroidered pieces when I was in a foreign place. But the reality is that I live in Canada where I freeze 70% of the time and I love my uniform of denim and a shirt/sweater. Unless you’re buying for a travel wardrobe (I think this requires its own post), keep your fantasies in check and be realistic about your wardrobe needs in relation to your lifestyle needs.
4. Can I make at least 3 outfits with this piece?
Even if a garment is so well priced or discounted, if it doesn’t work with anything in your wardrobe, what’s the point? No matter how inexpensive an item may be, it’s still wasted money (I don’t know about you, but I love treating myself to an expensive latte) and wasted resources (It takes 2700 L of water to make one cotton shirt – all the more reason to make your choices count).
If you answer no to any of the above questions, put the garment back – wave goodbye, pat yourself on the back for being a smart shopper, doing your part for the planet by not creating additional waste, and go buy yourself a nutella latte for being so awesome. In a reusable cup. Or – you know, put the money towards a quality garment that you’ve been coveting.
Although I normally choose the Nutella.